ALS Canada - Greetings Card Designs, May 2018

The Brief:

To design a set of greetings cards for ALS that could be given as a thank you to people who have donated to ALS in honour and memory of someone who they have lost or to honour a loved one living with ALS. 

Deliverables:

2 different card designs were required: one to mark a special occasion and one for honour and memory.

The cornflower had been used in the past on condolence cards so this was an option to design an illustrative version for this purpose.

Since the cards were to have minimal or no writing on the front I created a variety of initial options, using the brand colours and some abstract designs to convey the style and tone appropriate to the cards objectives but the final designs featured the cornflower throughout.

Despite having set out to only select two concepts, ALS decided to move ahead with 3 of the designs to create a family of greeting cards to be used for different purposes:      In Honour/Memory, General Messages and Celebration.

Despite having set out to only select two concepts, ALS decided to move ahead with 3 of the designs to create a family of greeting cards to be used for different purposes:

In Honour/Memory, General Messages and Celebration.